SBK announce sponsorship of The Lincoln Handicap at Doncaster Racecourse
SBK, the sportsbook app powered by Smarkets, has been announced as the new title sponsor of The Lincoln Handicap at Doncaster Racecourse on Saturday 26th March 2022.
The SBK Lincoln, a heritage handicap worth £100,000, is seen as the traditional start to the British Flat racing season and is the first major handicap of the year. First run at Doncaster Racecourse in 1965, recent winners of the race include the John & Thady Gosden-trained Haqeeqy and William Haggas’ multiple Group 1 scorer Addeybb.
The deal with Arena Racing Company (‘ARC’) will see extensive SBK branding across the site at Doncaster Racecourse and involvement with all race titles across both days of the Lincoln Meeting (Saturday 26th & Sunday 27th March 2022). SBK will also be hosting an exciting Flat season preview before racing at the racecourse on Saturday, with insight from special guests and exclusive promotional guest offers.
The agreement with ARC marks another significant partnership in racing for SBK following their recent sponsorship of the Grade 1 SBK Clarence House Chase at Ascot. SBK is also proud sponsor of trainer George Boughey, and has several jockey ambassadors, including Flat riders Sean Levey and Nicola Currie.
David Leyden Dunbar, Group Director of Commercial Strategy & Partnerships at ARC, said:
“We are delighted to welcome SBK to Doncaster Racecourse and the Lincoln Handicap. The race is a hugely important part of the programme at Doncaster as the British summer flat season officially gets underway, and SBK will be an excellent partner for the meeting.”
Adam Baylis, Head of Customer Marketing at SBK, said: "We are thrilled to be sponsoring the Lincoln as part of SBK’s growing horseracing sponsorship portfolio. The heritage handicap holds a special place in the racing calendar as the first major race of the British Flat season and we look forward to being part of its rich history.”
With a core focus on great odds and no gimmicks, SBK is unlike other sportsbooks:
● SBK’s odds are taken from the Smarkets exchange where peer-to-peer betting and trading takes place, meaning the odds move based on where users place their money - with no built-in house edge.
● With a traditional bookie, people bet against the house, meaning oddsmakers weight the market in their favour to ensure a profit - potentially distorting the market.
● SBK’s odds can be found on the industry leading Oddschecker comparison grid.
For further information, please contact:
George Smyly, JSC Comms
Adam Baylis, SBK
Mobile: 07852 954310