Sponsorship & Advertising Options

Sponsorship and Advertising at Doncaster Racecourse provides a full range of benefits for all participating organisations, regardless of their size. It is one of the few ways that smaller companies can achieve guaranteed media coverage, both regional and nationwide, from a modest promotional budget.

Benefits of Sponsorship

• Increased corporate, brand and product awareness
• Client entertainment in branded environment
• Employee motivation/reward
• Excellent return on investment
• Positive media coverage

Whether you are interested in sponsoring one race, one meeting, or a series of meetings, we will tailor a package to help meet your budget and objectives.

Title Sponsorship

As a new redeveloped racecourse, we offer opportunities for companies to become involved with us as longer term sponsors. Tangible sponsorship benefits might include permanent branding of one or more facilities at the racecourse, for example:

• Visual branding/signage on the interior or exterior of the Grandstand
• Visual branding/signage on bars, parade ring, outdoor screen
• Logo placement on uniforms, race cards, press releases, stationery and other collateral and various websites

Why Horseracing?

Racing is the second biggest sport in Britain after football, both in terms of revenue and attendance, according to an Economic Impact Study published by Deloitte for the British Horseracing Board (June 2006).

Facts

• Racing generated expenditure of £2.856bn in 2005
• Capital expenditure within the industry over the last four years was £421m - the highest expenditure of any sport after football
• Four of the eight best attended sporting events in 2005 were race meetings
• 6 million people went racing in 2005 - second only to football
• There was around 2,400 hours of free-to-air and Pay-TV coverage of racing in 2005 (excluding ATR and Racing UK).
• Racing accounted for 13% of total terrestrial sports broadcast hours in 2005.
• Over 50% of female and young adult racegoers attend Flat Racing only (TNS Sport, December 2006)

"Racing is enjoying a period of sustained prosperity, with many exciting opportunities to pursue in the coming years." Deloitte

For further details, or for more information please contact our Sponsorship Manager on 01302 304200 or email sponsorship@doncaster-racecourse.co.uk