Promotion through horseracing sponsorship is one of the most innovative and cost-effective ways of marketing your business.
For more information, please download our Commercial Sponsorship brochure or contact Commercial Manager Rebecca Burton on 01302 304202.
As a sponsor, your company will benefit from television coverage, in addition to exposure in local and national newspapers and significant brand awareness on the racecourse itself. Race sponsorship starts from as little as £1,000 depending upon the profile of the race and level of hospitality.
Sponsorship opportunities are frequent during the 36 race fixtures staged at Doncaster throughout the year.
Listed below is an example of a standard race sponsorship package, however bespoke packages can be made to meet with your marketing objectives.
FROM £1,000 +VAT – benefits include:
- Naming rights to a race at one of the 36 fixtures staged at the racecourse.
The race title will appear in all local and national publications which feature racecards, on the Doncaster racecourse website, in the racecard and in all press releases issued by the racecourse in connection with the sponsored race. The title will also be publicised across the racecourse public address system and Sky channel At The Races coverage. A Sky presenter will be present at the course at the majority of meetings.
- One full page advert in the racecard including the company logo printed on the front page.
- Company logo displayed at intervals throughout the day on the big screen broadcast and on all monitors throughout the course.
- Social media support from Doncaster Racecourse accounts – a following of 30,000 followers/likes, with Facebook ‘reach’ peaking at over 700,000 during the Ladbrokes St Leger Festival.
- One on-course banner site for the meeting - adjacent to the finish line.
- Opportunity to brand the Winners Enclosure for the sponsored race.
- Opportunity to pick the Best Turned Out horse in the paddock prior to the sponsored race – this makes for a unique experience to treat your guests.
- Opportunity to present trophies/mementos in the Winners’ Enclosure for the sponsored race.
- Opportunity to advertise on the giant screen and all monitors throughout the course on the sponsored day.
- Opportunity to display an exhibition stand and/or use promotional staff on the day to distribute or sell marketing material.
- Four complimentary County Enclosure badges are included in our standard sponsorship package.
- Discount on any hospitality taken on the day.