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Doncaster races ahead to scoop national award

Fri, Nov 23, 2012

DONCSTER RACECOURSE is celebrating being first past the winning post after scooping a national award for Operational Excellence from the Racecourse Association (RCA).

The team at the Town Moor venue raced ahead of the competition to take the accolade at the RCA Showcase Awards 2012 for their Winning Ways, Team and Service Development' initiatives. The project involved racecourse staff undertaking a training programme centered around improvements to customer service levels and in turn the guest experience at the venue. "Seven Winning Ways" is a benchmark that was introduced following the training to measure this success.

The award win follows the racecourse's success at the 2011 awards when the venue was named Showcase Champion and was also victorious in the Free Raceday category.

The awards, which are run in conjunction with Racing for Change, celebrate excellence and innovation at racecourses across Britain. The ceremony, which was held at York Racecourse last night (Thursday, November 22), revealed the winners from across seven categories which had been whittled down by an independent panel of judges. Doncaster Racecourse was also shortlisted in the Events category for Christmas Live 2012.

Doncaster Racecourse's managing director, Mark Spincer, said: "We are delighted to have been recognised in this way by the Racecourse Association. Every member of our team is absolutely committed to delivering the highest standard of customer service and to creating a fantastic experience for race-goers and events attendees, so this prestigious industry award is a real pat on the back to the team and fantastic recognition for the racecourse itself.

"We all had a fantastic evening, made even more special by having good cause for celebration!"

RCA Chairman Ian Barlow commented: "I am absolutely delighted to see the breadth and depth of excellence and innovation on British racecourses. The winners and finalists show how our racecourses are working very hard in a competitive leisure and sport market to popularise the sport and sustain British Racing as the most varied and interesting racing anywhere."

The awards followed on from a daytime programme of seminars and idea-sharing where racecourses from across the country exchanged best practice and good ideas to improve customers' raceday experience. Guest speakers included Jamie Aitchison of Channel 4 and Michael Caulfield of Sporting Edge.

In addition, the RCA has been running a competition in conjunction with the Racing Post on Facebook and Twitter asking their readers and followers to suggest initiatives to improve the raceday experience. Entries can be viewed online at the www.twitter.com/RCAShowcase


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